The Challenge: To increase user engagement with product listings beyond the initial visible selection and drive further product exploration on a key e-commerce category page. The original page did not present any of the known best-selling items, ignoring that a lot of users might like them as well.
Previous analysis suggested that users on certain category pages often fixated on the initial product grid, potentially overlooking a broader range of relevant products, including top-performing items. The goal was to subtly guide users to discover more, ultimately improving overall product page views and conversion rates.
With the data in mind, I thought about ways to implement items without startling visitors. I opted for an in-line carousel still using the same product card design that was known. Integrating it like this ensured a pleasant scrolling experience without major interference, while still highlighting it through the boldly placed headline and white space surrounding it.
